The HIV/AIDS ribbon was designed to be worn points up.
I had the amazing opportunity this evening to meet Dona McAdams, a photographer who has done work documenting the queer rights movement since the 70s (she used to buy film from Harvey Milk’s Castro Camera!). She was a member of Visual AIDS, an artist collective within ACT-UP.
They were the ones who designed the red ribbon as a symbol of HIV/AIDS awareness. Dona said that it was originally intended to look like a peace sign, and as a response to the yellow ribbons that were popular in the early 90s that were supporting troops in the Gulf War.